Brand personality traits

What’s the personality of your brand?

You don’t want to be a boring brand with no personality, so thinking about the traits that define you is an important step to consolidating your brand — be it through your brand name, logo or your website. Personality is key to how you present yourself to the world.

Here’s a big list of personality traits for you to draw on if you need some help identifying how you want to be seen and known.

 

Aa

adaptable

adventurous

approachable

authoritative

Bb

bold

boutique

brave

bright

Cc

calm

capable

clever

comfortable

confident

connected

conservative

contemporary

control

Dd

delightful

diligent

direct

discreet

disruptor

dynamic

Ee

efficient

elegant

elite

energetic

entertaining

ethical

exciting

Ff

fair

faith

fierce

free

frank

friendly

Gg

generous

gentle

good

guided

Hh

healthy

helpful

honest

honorable

humble

Ii

Iconic

idealistic

imaginative

independent

individual

informative

innovative

inspirational

intelligent

Jj

just

joyful

Kk

kind

knowledgeable

Ll

Lasting

Learned

local

loyal

luxury

Mm

mature

misfit

modern

moral

Nn

nice

nostalgic

Oo

open

optimistic

organic

organised

original

outrageous

Pp

personal

pioneering

positive

pure

professional

Qq

quirky

Rr

rational

rebellious

relaxed

reliable

resolute

Ss

serious

simple

sincere

sophisticated

strong

successful

supported

sweet

Tt

thoughtful

tough

traditional

Trustworthy

Uu

unusual

Vv

Virtuous

visionary

Ww

wanderlust

warm

Well

wild

wise

wonderful

worldly

Yy

YOLO

youthful

[simpay id="4259"]